— Step 1
The Brief & Research
Every project begins with a brief, a problem, or a need. It’s my job to try sift through the information and come up with a beautiful, smart solution.
Researching the client
Understanding the problem at hand and brainstorming creative solutions
Familiarizing with the competition and industry
Documenting and clarifying further questions from the client
Establishing the processes and deliverables
— Step 2
Sketching & mood boards
I begin every design project with pen and paper. These are quick thoughts, nuggets of an idea, and adjectives to keep in mind while designing. Once I sketch down some of my initial ideas I look to the internet, books, and the physical world for inspiration related to the task at hand.
This step includes:
Visual Inspiration / Mood boards
— Step 3
Design & Iterate
Now we begin designing digitally. Whether it’s a logo, website, brochure, or brand identity this is the step when ideas are mocked up, designed and iterated.
— Step 4
After a few initial concepts of design have been created, it’s time to critique! This can be with creative directors, designers, or with the client.
— Step 5
Once the project and the deliverables have been polished, the project will be shown and presented to the client.